Introduction

The evolving patient journey

The patient journey is complex. The path to stabilization is not always clear or linear. While many HCPs and organizations may be supporting patients, there can still be many roadblocks to successful outcomes. But a better understanding of the journey can help pharma improve the patient experience. Patient journey insights can help to:

Optimize routes to clinical trial recruitment to improve retention and protocol adherence

Build a foundational understanding to identify and remove the roadblocks

Reveal the key moments of truth that provide opportunities for engagement and a better patient experience

Identify and improve “around the pill” solutions including patient support programs

And, since the pandemic, the patient journey has changed in every disease area and across every market, facilitated by the accelerated adoption of digital.We need a fresh approach. Here, we introduce a new, customizable framework based on our expertise and experience of conducting patient journey research in both developed and emerging markets across a wide range of therapy areas. We call it our “4Es” framework and it aims to tailor the research design to the individual situation, market environment and business objective:

Explore

Embark

Enhance

Engage

Find out more about each ‘E’ and read through a number of real life case studies that Research Partnership has conducted to meet the objectives of those different market challenges.