Our research is elevated with these approaches and techniques: - Technology - Behavioural science - Ethnography - Social listening - Agile methods - Advanced analytics - Creative services
Leveraging technology in data collection, analytics and outputs
We use the latest innovative methodologies and partner with leading AI / Technology companies with cutting edge platforms to deliver deeper, more actionable insights. To the right are some examples of how we are leveraging technology.
Richard Head, Senior Director
Emotional analysis
With facial expression & voice analysis we can test the impact of any message, digital interaction or product/service meant to elicit emotional arousal and facial responses.
We are testing and making use of machine learning tools where appropriate, such as automated survey design, automatic translation and transcription, text analysis tools.
AI-powered insights through intelligent dashboards accelerate better business decisions with intelligent search, actionable recommendations, and interactive stories.
AI-based algorithms are dynamic and can automatically update segments in a widely changing market based on a customer's most recent interaction.
Understanding behaviour, biases and heuristics to overcome barriers and drive desired outcomes
We apply the principles of behavioural science in our market research design and analysis to help you navigate the new digital market landscape and understand how your stakeholders make decisions.
Anthony Greenwood, Director
Our approach: the EAST framework
Behavioural science is the scientific, evidence-based study of human behaviour in order to influence desired changes. The practice builds an understanding of how people react psychologically and respond to interventions, environments and stimuli.
We use the EAST framework to understand human behaviour and to propose nudges that encourage preferred behaviours. This simple framework identifies where biases might appear and suggests ways to make desired behaviours easy, attractive, social and timely. In the fluid, dynamic digital world it is essential to keep evolving, therefore applying these principles allows organisations to better understand stakeholders' future behaviour.
Exploring the everyday behaviours of key stakeholders to identify their digital preferences
Our approach: Unbiased observation
We carry out real-time and unbiased observation of spontaneous and non-spontaneous daily digital behaviours of respondents:
Mandira Kar, Research Director
This can include email notifications, podcasts, reference websites, pharma websites, social media channels (Twitter, Instagram, FB, LinkedIn, YouTube), social media influencers, apps, blogs, webinars, search engines, and WhatsApp.
Case study: How we sought to understand marketing to Millennial Physicians →
Exploring and guiding the online healthcare conversation
Structured social listening helps understand unmet needs, highlight roadblocks in the patient journey and evaluate brand sentiment.
Basil Feilding, Associate Director
Our approach: Structured and carefully interrogated
We work with you to define your research objective, scope the project and define data sources, search terms, themes and topics. We can undertake social listening as a stand-alone project or as part of a larger qualitative or quantitative study. Our research teams will work with you to analyse the data, interrogate it further, and if necessary, combine it with additional data sources. We will provide you with insights and a workable action plan for social media engagement.
Case study: How we uncovered unmet needs using social media listening →
1. Identify tools & data sources Based on research needs, geographies, sources 2. Generate clean data Deploy keywords to harvest mentions across the social web (Twitter, Facebook, Instagram, Blogs, Forums) 3. Conduct thematic analysis Identify themes and topics surrounding product mentions 4. Derive topic structure Develop more advanced Boolean strings or manual coding to segment mentions into relevant themes 5. Conduct qualitative & quantitative analysis And integrate with other research streams
Leveraging the principles of agile to develop bespoke, iterative research
The current pace of change has brought about a need for a switch in focus from inputs to outcomes, and from following a plan to responding to changes.
An agile approach to research can work well in supporting digital health transformation, especially in the development of innovative products and services.
Find out more from our expert:
Paula Coyle, Director
Our approach: Nimble and collaborative
With agile research, there is less need for large samples, multiple markets, long interview durations, and more of a need to deliver insights that answer the key research question. At Research Partnership we focus on business need, exploratory / flexible research objectives, easily digestible insights, and required feedback to guide future direction.
To facilitate this, we leverage appropriate methodologies and technologies:
Mobile surveys & ethnographies
Instant video capture & editing
Transcription tools and auto-coding verbatims
Natural language processing
Analysis of respondents' emotional reactions via facial or voice analysis
Live dashboard reporting
Using sophisticated modelling tools to understand digital behaviours
Analytics creates meaning from data and supports effective decision-making. Digital channels provide us with vast amounts of data, but it can be hard to know what to do with it.
Advanced analytics techniques allow us to create insights which are meaningful and actionable.
Our approach: Custom-designed analytics
Our in-house team have in-depth expertise in advanced analytics and combine it with therapeutic knowledge to understand digital propensities and behaviours. In addition, they provide significant input into the development of new research approaches and methodologies to increase our ability to mine the wealth of data available in the digital space.
Strong expertise in advanced analytics - across brand performance, demand assessment, segmentation, conjoint methodologies and omnichannel analytics
Agility, responsiveness & accuracy - demonstrate high flexibility and responsiveness to accommodate urgent business requests with no compromise on quality
No black box - complete transparency on how our team works on various analysis and technologies. Proven experience - well entrenched team with a track record of executing 1000+ projects across different clients’ ecosystems
Richard Goosey, Head of Analytics
Socialising insights with storytelling and multi-media outputs
The insights from market research need to be synthesised and socialised across many stakeholders within an organisation and outside of it so that teams can more easily make decisions and take action. Multimedia story-led outputs are essential to facilitate this process.
Amanda Brent, Head of Design
The Studio is Research Partnership’s in-house creative services team specialising in the production of high quality visual multi-media including illustration, graphic design, infographics, 3D, film and motion graphics.
The Studio supports and enhances market research from the design stage through to delivery of final outputs. We combine the principles of behavioural science, storytelling and data visualisation to bring insights to life and to allow them to be effectively socialised throughout your organisation.
Our approach: Storytelling with data visualisation
Creative solutions can be applied to the methodological design of our research to maximise respondent engagement.
In the backroom, creative tools can help client teams interpret and analyse the insights.
At the reporting stage, The Studio works in partnership with the research team to produce visual, narrated outputs which can be shared and accessed across the client organisation.
