Insights you
will need
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In-depth understanding of current and future behaviour, biases, preferences and needs, both digital and non-digital.
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Understanding of unmet needs and optimum design, format and content of considered asset.
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Understanding of audience interaction with the asset or solution and how easy and engaging it is.
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Understanding the success of a engagement channel, its content the format and effectiveness.
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Understanding of how each channel is working separately and together to support optimum engagement and brand performance.
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Understanding the extent to which each initiative is meeting its objectives, in by customer, channel and message.
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