Frontline healthcare providers had to pivot to digital channels to deliver services to patients. Pharmaceutical sales field forces switched to video conferencing and instant messaging platforms to communicate with healthcare professionals. Medical conferences became virtual events delivered online. In addition, a whole host of digital products and services have been rapidly evolving and emerging into this changing landscape.
In a very short period, healthcare has changed dramatically and irreversibly. As the life sciences industry continues to expand its digital initiatives, the need for business intelligence and market research insights to support their development and deployment is paramount.
