The study of human behaviour

Although we may be armed with lots of information and the best intentions, we don’t always behave in a rational way. We are driven by subconscious biases and heuristics, which help us deal with the decision-making demands of our busy lives.

At Research Partnership, we apply key tenets of behavioural science theory routinely into our research design, using a range of simple but effective frameworks in our reporting and analysis.

In this digital publication, we are delighted to share with you a curated collection of behavioural science case studies, with examples drawn from across global pharmaceutical, medtech and market access research. Although regulatory and compliance restrictions remain a challenge in the healthcare environment, these examples demonstrate how behavioural science insights give us a better understanding of people’s decision-making process so that we can provide solutions for how to overcome them, and consequently accelerate brand performance.

“I’ve just received your market research report and to put it mildly, was blown away. I’ve never seen the EAST framework analysis and everyone on the team is buzzing about it. Truly highlights the customer needs and pain points in a very compelling way. One of the best market research reports I’ve seen – very impressive!”

Vice President, Marketing, Med Tech

“The behavioural insights have been very well received by the team and we’ve been able to successfully integrate many of them into our brand plan for next year!”

Business Insight & Analytics Manager, Top 10 Pharma Company

“Thank you very much for the slide deck. It was really informative and I learned a lot. I completely agree with the possible behavioural causes of our business issue identified in the research and that we need to educate patients and physicians from these perspectives.”

Senior Director, Medical, Top 10 Pharma Company